Next generation consumers are here, and there are a lot of them. Generation Y – most commonly referred to as the Millennial generation – has a population close to 71 million, while those making up the younger Generation Z now amount to 23 million, a number that only continues to climb.
Both up-and-coming buyer groups have expressed an array of unique habits and characteristics, offering ample opportunities for the seafood industry to optimize and convert consumers to ocean/water proteins and products…
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