The Food Marketing Institute (FMI), Arlington, Va., unveiled “The Power of Seafood” report, which explores seafood through the eyes of the shopper.
Seafood consumers shop around
Seafood consumers typically do not purchase all their seafood from one place. In fact, only 34% of seafood consumers purchase all their seafood from their primary store. Aside from their primary seafood store, consumers shop for their seafood at a wide variety of other places, such as seafood markets, but not online. While some consumers buy seafood when it is on sale, they are more likely to buy based on quality. In fact, product quality ranks highest among the Top 10 factors impacting the seafood purchase decision…
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