Amazon’s acquisition of Whole Foods Market closes Monday, 28 August – and the company is wasting no time in announcing discounts and organizational changes that are rattling the grocery sector.
Starting Monday, Whole Foods will offer lower prices on a selection of best-selling grocery staples across its stores, including responsibly-farmed salmon and tilapia.
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality,” CEO of Amazon Worldwide Consumer Jeff Wilke said. “We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”
Some of Whole Foods’ seafood pricing changes are immediate, and more price drops in the near future, according to Wilke. The company also announced Amazon Prime will become the customer rewards program at Whole Foods Market and the two retailers will “continuously lower prices as we invent together,” Wilke said…
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