“Artifishal,” a feature-length documentary released in April, presents a passionate case against fish hatcheries and net-pen aquaculture.
The documentary was financed and produced by Patagonia, an outdoor clothing and gear company based in Ventura, California, U.S.A. The company has direct ties into the seafood industry through its Patagonia Provisions subsidiary, which sells sockeye salmon jerky, ready-to-eat smoked pink salmon pouch meals, and smoked mussels.
Patagonia’s tagline, which it uses in its marketing materials related to the film, is “We’re in business to save our home planet.” Patagonia Founder Yvon Chouinard, listed as the executive producer of Artifishal, claimed in a press release announcing the film that salmon hatcheries and aquaculture net pens are doing irreversible damage to wild salmon populations…
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