A new far-reaching survey by the Marine Stewardship Council (MSC) and prepared by GlobeScan is indicating a generational shift in how consumers in North America view sustainability when they go to purchase seafood.
The survey – part of a biannual effort by the MSC – surveyed more than 4,000 seafood consumers in North America, and finding that seafood sustainability is increasingly important to consumers across all generations, but is most important to those between 18 to 34 years old.
“We are seeing this year, more than we ever have in a quarter-century of consumer research, that there are generational patterns and shifts,” GlobeScan Senior Director Eric Whan said during a webinar reviewing the new data…
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