Seafood fraud/mislabeled seafood is a permanent topic in the sustainable fisheries space. Since 2015, news sources such as The Atlantic, the Wall Street Journal, Time Magazine, and the Economist have published stories on the topic of seafood fraud. Nearly every ocean conservation NGO has commented or contributed to the discourse, but Oceana has led the conversation. Oceana has an entire campaign aimed at exposing and reducing seafood fraud globally. Since 2011, they have published sixteen reports on seafood fraud—most recently, a report from Oceana Canada.
There are important differences between seafood fraud and fraud in other food systems. Language barriers, multiple acceptable market names, the sheer quantity of seafood species compared to other animal proteins, and the simple fact that wild capture adds a slew of complications compared to controlled terrestrial farming, should set a different expectation level for seafood labeling standards. There are so many chances for mistakes or miscommunication to happen—far more than any other food supply chain. But the seafood fraud discourse (largely led by Oceana) often excludes these realities and instead points fingers at fishermen, restaurateurs, and retailers for duping their customers…
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