A panel of millennial fishermen and seafood professionals offered tips and secrets of marketing their products to their generation during a forum at the 2016 Pacific Marine Expo in Seattle, Washington, on Saturday, 19 November.
Millennials require “a new direction” in marketing and sales efforts, according to Becky Martello, the executive director of the Bristol Bay Regional Seafood Development Association. Martello’s association recently launched a pilot project in Boulder, Colorado, U.S.A., designed to boost sockeye salmon sales among millennial consumers…
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