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New online tool unveiled to calculate seafood sustainability

The Monterey Bay Aquarium, Seattle Fish Co. and nonprofit FishChoice.com unveiled a new Web-based tool for businesses to calculate the sustainability of their seafood.

The tool, referred to as the Sustainable Seafood Calculator, allows chefs, retailers, distributors and other seafood business leaders to create a free account and calculate the sustainability of their seafood inventory.

“We partnered with FishChoice.com to create the Seafood Calculator to allow our customers to easily and accurately rate the sustainability of their seafood,” said Derek Figueroa, COO of Seattle Fish Co. “The Seafood Calculator is a valuable and straightforward tool that makes it easy for Seattle Fish Co. to deliver up-to-date information to our customers and allow them to drive real change.”

The calculator is based on science-based data developed in part by the aquarium’s Seafood Watch program. According to a statement announcing the new calculator, more than 500 companies have tested the application, including Sheila Lucero, executive chef at Jax Fish House and Oyster Bar.

“We are committed to our sustainability practices and being able to utilize the Seafood Calculator has been a beneficial tool to our chefs,” she said.

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